"The Choices We Make involves the Choices that are related to Environment, Philanthropy, Diversity and Humanity. So now we want to shift the focus from The Choices that We Make to The Choices that You Make.” - Kevin Murphy

”The Choices We Make” is at the heart of KEVIN.MURPHY. Our choices are expressed through the ingredients we choose for our products, who we partner with and how we can make a difference, for the environment and for the people around us. People like you…

At KEVIN.MURPHY we want to know more about The Choices YOU Make. We are now launching our new KEVIN.MURPHY ICON AWARD.

Ethica Beauty is a multi-benefit hair care line that adapts to individuals' hair & scalp needs.

Our product is made for all hair types, no matter if your hair is straight, wavy, curly, kinky or coily. We like to think of ourselves as a tech company that happens to make shampoo, we provide smart technology for your hair.

Born in 2022 and bursting onto the scene from vibrant Montreal, Alcôve is all about crafting personalized hair care routines that celebrate your unique needs and concerns.
Formulating and manufacturing top-tier care and styling products designed to elevate your hair care experience, we emerged from a desire to provide a safe haven in the hair care industry—an alcôve amid the chaos of misleading promises and exorbitant prices.

Our mission is to offer a sanctuary where you can find genuine, high-quality products.

Our promise is to always be genuine with you.

We will always be direct and transparent, no matter what. We promise real results—no fluff, no filters necessary.  We’re dedicated to providing high-quality, professional products at prices that won’t break the bank. And rest assured, our products are not tested on animals; humans work just fine!

Moroccanoil only sources the highest quality argan oil originating from argan trees grown in Morocco. The argan oil used in all our hair
Products and skin products is manufactured by a cold-press process.

A focus on conscious packaging has already helped to reduce our environmental impact, and we are working toward more sustainable updates. Over the next five years, our commitment to using less virgin plastic and more recycled material will save more than 500 tons of virgin plastic.
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Moroccanoil is a passionate supporter of animal rights around the world. We never test our products on animals, and we never commission third parties to do so on our behalf.

Bōkka = Vivacity for life
Botánika = Derived from plants

We are an innovative, boutique brand of plant-based, color protecting hair products, committed to producing the best performing formulations in the professional beauty industry. Our unique vegan, proprietary formulas harness the world’s highest quality, naturally sourced extracts, botanicals and oils, resulting in products that extend the longevity and vibrancy of all types of color treated hair, while treating damage that results from chemical services and heat styling.

Our skin-beneficial ingredients are innovated in the lab, or come straight from nature.
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Our formulas are free of phthalates, mineral oil, petrolatum, parabens, fragrance and dyes.
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We clinically test formulas for safety + efficacy; many are also dermatologist tested, and we never test on animals.

In a beauty world of no’s and don’ts, we are all about can. Beauty that can perform without harmful toxins. Beauty that can strengthen skin with beneficial botanicals. Beauty that can bring out your absolute best. Be a #BeautyThatCan.
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Our skin-boosting formulas combine smart skincare science and powerful natural ingredients, so you can enjoy long-wear performance while strengthening and nourishing your skin.
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We partner with dermatologists, plastic surgeons, estheticians and makeup artists to create skin-loving formulas that achieve beautiful results, so you don’t have to choose between the skin you want and the look you love.